How can I tell what my skin type is?
Normal skin is usually problem-free, characterised by fine pores and can have a slightly shiny texture. Dry skin can be easily irritated and inflamed and has a matte appearance. Oily skin tends to be shiny, with visible pores and can suffer from blackheads and spots. Combination skin usually has a tendency towards dryness on the cheeks whilst being oily in the t-zone.

I often wake up in the morning with puffy eyes even if I've slept well. Am I doing something wrong?
A common cause of puffy eyes is using too much moisturiser around your eyes before you go to bed. Always use a separate eye cream, as the eye area is much more delicate than the rest of your skin.

Why should I use a separate eye cream?
The skin around your eyes is much thinner and has fewer oil glands than the rest of the face, which is why you must take extra care. Ordinary facial moisturisers are too heavy for the delicate eye area. Pat a tiny amount of eye cream under the eye area using the tip of your little finger.

What's the difference between day and night creams?
Most day creams contain a sunscreen to protect your skin against harmful UVA rays, which of course you don't need in the dark! At night, your skin absorbs more moisture and repairs itself while you sleep, which is why night creams have more concentrated ingredients so you can reap the full benefits of beauty sleep.

Why and when should I use a Serum?
Serums give a concentrated boost of key ingredients, delivering the benefits instantly and more deeply into the skin than other skin care products. Apply after cleansing morning and night.

I'm in my 30's and starting to notice wrinkles creeping in. How do I look younger without resorting to surgery?
Firstly and most importantly, it's vital to protect your skin from the sun, as it's the no.1 cause of premature ageing. Act on wrinkles now by keeping the skin nourished and hydrated with a good moisturiser that contains a high SPF, if your moisturiser doesn’t contain a sunscreen, make sure you use sunscreen before you apply your day cream. You should also use treatment products designed to target specific areas of concern. Look out for our ANEW range which has a wide variety of high performance products to target signs of ageing and sun damage.

What is SPF? What is the difference between UVA and UVB?
SPF stands for Sun Protection Factor. Remember the higher the SPF, the great the protection from the sun’s harmful rays. UVB rays are responsible for burning, whilst UVA rays accelerate the signs of premature ageing by reducing the skin’s firmness and elasticity.

When in my skincare routine should I use a treatment product?
To get the most out of specialised treatments, cleanse as usual, then apply the treatment before moisturising.

How often should I use a face scrub?
Exfoliating your face twice a week will help remove dead skin cells, which may be making your skin look dull. Use a gentle circular motion and rinse off with warm water.

In the summer my skin's great, but in the winter it gets dry and flaky. What am I doing wrong?
Cold weather, wind and heating can play havoc with our skin in the winter. Swap to a richer moisturiser and try using an intensive moisturising treatment once a week. Drinking at least a litre of water a day will help to keep the skin hydrated and fresh looking. Don't forget, the sun's rays can damage your skin in the winter too, so always wear a day cream with an SPF.

My make-up already has an SPF, so do I need to use anything else on my face?
Make-up that has an SPF can help protect you against occasional exposure to the sun, like in your lunch hour for example. It's not designed for sunbathing, so make sure you use a high factor sun lotion when you know that you're going to be in the sun for a prolonged period of time.

How often should I apply sunscreen?
You should apply sunscreen about 20 minutes before going outside. Apply liberally and frequently, especially after swimming.

How do I achieve a perfect tan using self-tanner?
Faking it has never been easier! Follow these steps for a beautifully bronzed body; start by exfoliating to remove dead skin cells so that colour goes on evenly and last longer. Moisturise, focusing on joints and dry areas to avoid dark patches. Apply Avon Self Tanning Lotion. Start at the top of your feet and work your way up, massaging in gently to avoid streaking.