I've heard that using the same shampoo all the time is wrong because your hair gets used to it. Is this true?
No, it's not true. When you find a good shampoo and conditioner that suits your hair, stick to it. The only reason to change to another product should be if your hair type changes, for example with age or chemical treatments. The Advance Techniques range covers all hair types, so you're sure to find one that's right for you.

I've always coloured my hair, but it snaps easily and looks dull after a few washes. What should I do?
It's important to keep chemically treated hair drenched with moisture by using intensive conditioning treatments. Try using our Advance Techniques Colour Protection Colour Extender Treatment, which will give your hair the nourishment it needs, helping to maintain its colour and vibrancy.

I want poker straight hair, but have heard straightening irons are really damaging. Is this true?
Most heat based styling is somewhat damaging to hair, so it's best not to use straighteners every day. The important thing to do is use a protective balm, like our Advance Techniques Super Straight Smoothing Balm, that nourishes over-processed hair and protects from styling damage.